Log in anytime to see your local rankings which will be influenced and generated from the following optimization areas:

• 5 main local keywords
• 25 Latent Semantic Indexing (LSI)
• Longtail, and Buyer Intent Variations.

At the end of each month, a monthly summary of your campaign is provided to you which reflects the progress of our monthly campaign efforts. These tasks are managed in an online project workbook. We share this information with you via our cloud storage service that will back up all the creative assets, reports and monthly deliverables.

Our strategy is built to grow your brand’s purpose and content online by utilizing our strategy of creating organic local links through the use of Google My Business (GMB), social platforms, local directory listings and other Google based services

Persistent crawling and reviewing of Google’s indexing and rating of your brand’s visibility online. This review helps us to maintain the accuracy of your brand’s information across multiple online platforms and to determine where that information requires correction to ensure that your business is fully optimized for your local SEO needs.

Removing redundancy is a prime tenant of our strategy for all of our clients. We utilize a deep dive into prime citations that drive your business’ online reference information which is evaluated by Google to create a correlation to the authority and legitimacy of your brand and website. This information is compared against a few of your business’ top competitors to create better secondary citations and remove duplicate citations.

Reaching your customers and ensuring they know that your service or product exists can only be accomplished when your information is accurate and readily available. To accomplish this, we manage your brand’s information and optimize it across the top social media platforms and will also create accounts for your brand where it is missing. Our efforts include:

Applying, updating or correcting your business’ online information, creating web links to and from your brand’s social profiles, optimizing your site’s keywords and phrases, and updating your brand’s logos, photos and videos across all services as needed.

There are 4 main data aggregators in the USA and we use all of them. We submit the information relating to your brand to the following aggregators: Localeze, Acxiom, Factual and Infogroup. Then follow up to make sure the exact NAP information is being pushed.

Citations are utilized to maintain the proper indexing of your brand’s information and online identity across multiple platforms and listing services. Because this is essential for your brand’s awareness, we improve your listing across the top 45 business directories, such as your city’s Chamber of Commerce, Yelp, Angie’s List and many other web directories. Your presence and citations on these platforms are driven by crafting unique content and creative assets such as photos, videos and logos, that lead back to your website.

We also develop 40 Secondary Citations that are locally driven to craft a holistic strategy around your brand’s digital footprint and NAP (Name, Address and Phone) business listing.

Beyond creating an embedded map and custom, local SEO links, we will also write a premium, local press release for distribution to over 450 outlets for news and media. We distribute this through affiliated websites and news channels such as Google News, CBS, Fox, ABC, CW, NBC, Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES and many others!

Understanding competitors in the marketplace helps to create differentiating strategies to uniquely define a client’s brand positioning and facilitates the creation of new drivers to differentiate you from your competition. We take this a step further by researching and optimizing the categorization and listings identified with your brand and compare them with your competitors. We utilize the best, targeted keywords and categories that generate high ranking results to achieve relevant local awareness. This includes map creation and pin placement, hours of operation, address and accurate NAP information for your business.

We conduct GMB Photo Optimization for your brand’s service and/or products that are offered by creating and uploading over 20 images to your GMB index.

Utilizing GMB, we provide Products and Service Updates and posts highlighting new or changes to the brand’s products/services. These are engagement pieces that directly affect the click-through rates for the brand’s website and presence on other social platforms. Higher click-through rates generally lead to more awareness which means more interaction and business with your customers and overall SEO rankings.

Additionally, the brand will have its presence online enhanced by embedded Google My Map citation updates. These citations are submitted on behalf of the brand, but the system is managed by Google. This information is curated to help generate the directions from multiple key points in the city your business resides in that will influence your local ranking. The information provide follows the exact requirements that Google recommends with precise NAP information, geo-tagged assets such as photos and videos, category names and directions to and from major landmarks or arenas in your city.

During this process of curating and optimizing your brand’s online presence, we will use Google’s Submit URL Tool to beef up your site and links to all online platforms, services and pages of information to increase the rate of crawl and overall indexing of the products and services, and mentions associated with your brand